Well Heeled Consultancy

Fractional/contract event director & producer, able to deliver your event strategy roadmap, bridge the gap between stakeholders across departments & deliver event concepts into strategic, high-impact experiences that exceed expectations & deliver ROI.

Proven track record in event strategy, management, consultation, logistics, client acquisition, relationship building, resource procurement & cross-functional team support.

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About Erica

Strategic & commercially driven event producer & consultant, with a global portfolio of complex, multi-million pound events. Proven in delivering event strategy & operational excellence with high-impact experiences & ROI-focused outcomes.

A confident team leader & strong relationship builder, I'm a level-headed problem-solver with a results-oriented approach to every project. Ready to leverage my extensive experience to elevate your event strategy & accelerate your organisation's success.

Key Achievements:

Event Production:

  • Winner for Best International Event at ICE Awards, for project managing The Cardano Constitutional Convention.
  • 29 years experience across venues, agency & in-house corporate roles.
  • Project management of high-end events, budget management from £1k to £5.5M+, accommodating audiences from intimate gatherings of 2 to large-scale installations of 10,000+ attendees.
  • Successfully executed projects across 20+ international locations, demonstrating expertise in diverse cultural & logistical environments.

Client Relations & Revenue Generation:

  • Delivered £7.5M in revenue over 43 events for a London venue.
  • Generated £1.03M in client briefs for an event planner, with a conversion rate of 66%.
  • Secured 55% conversion of £4.3M in briefs for an experiential agency.
  • Orchestrated 6 strategic meetings, resulting in £312k briefs for a New York-based agency.
  • Arranged 50 meetings, leading to the acquisition of 20 new briefs for a creative media agency.

Special Projects

1

Blockchain Industry First

Led the production of the groundbreaking Cardano Constitutional Convention - a hybrid event across Buenos Aires & Kenya that brought together 1,400 community members from 50+ countries to ratify the constitution prior to decentralising the governance of the Cardano Blockchain. Winner of Best International Event & runner up for Best Community Event at the ICE Awards 2025.

2

Bloomberg New Economy Gateways

Produced impactful inaugural events in Dublin & Marrakesh, facilitating conversations among local leaders to drive economic solutions.

3

Exclusive Private Events

Project managed star-studded parties & galas for renowned figures, from music moguls to fashion & sports icons.

4

IOC Suite at London 2012

Project managed the design & production of the prestigious International Olympic Committee's suite, hosting athletes, dignitaries, & royalty.

5

Trade Show/Sponsorship Execution

Abu Dhabi Finance Week, Advertising Week, Cannes Lions, CES, DMEXCO, Milken, MIPIM/MIDEM, Mobile World Congress, Shoptalk, Tech Summit Buenos Aires, Token49, ZuriHac.

Client List

adMarketplace - Adobe - Advertising Week - Amazon - AOL - Bank Pakao - Bloomberg - Crownpeak - East West Institute - Eastdil Secured - EMAP/Ascential - Exponential Science - Ezra - Google - Gracenote - Gurobi - Hayfin - IBM - iLuka & IOC - Input Output Group - InterContinental London, The O2 - Intu - ITV - Kenshoo (Skai) - Kirsh Group - Live Nation - Man Group - Manigreen - MediaLink - Medidata - Microsoft - Molton Brown - News UK - Nielsen - Nissan - Okta - OSIsoft - Parmigiani - PepsiMax - Rezolve Ai - Shutterstock - Standard Chartered - Teenage Cancer Trust - The Guardian - Travelex - Vanta - Verizon Media - White & Case - Whitbread - Yahoo

Key Skills

1

Event Stratagy

Translate KPI's into strategic event roadmaps utilising existing data, identifying growth opportunities & developing an annual calendar of events that create measurable business outcomes & align with objectives.

2

Leading Complex Global Events

Manage end to end multi-million pound events for diverse audiences, with budgets of £5.5m+. Navigate cultural nuances & maintain strong cross-cultural communication with sponsors & partners.

3

Scoping & Planning Marquee Projects

Expertly scope & plan high-profile, multi-day strategic events.

4

Leveraging Vendor Partnerships

Maintain a strong international network of vendors & partners, coordinating deliverables from pre-production through onsite execution, including security liaison & speakers.

5

Translating Creative Concepts

Effectively translate creative concepts for agency partners, incorporating innovative delivery approaches.

6

Delivering on Time & Budget

Produce projects on time & on budget with exceptional attention to detail. Develop comprehensive event plans, timelines, budgets, logistics, delegate management systems, event technology & print collateral schedules.

Commercial Acumen

Manage event budgets, track expenses & ensure financial targets are met. Identify & engage new suppliers, negotiate contracts & support website redesign efforts.

Stakeholder Management

Lead, develop & mentor teams. Collaborate with diverse stakeholders to define strategic objectives, budgets & align event experiences with core narratives.

Problem-Solving

Demonstrate "can-do" attitude, flexibility, & rapid problem-solving in fast-paced environments. Manage critical challenges & ensure compliance with health, risk, safety & legal processes.

Capabilities

1

Annual General Meetings

2

B2B Events

3

Broadcasts

4

Commercial Events

5

Community Events

6

Conferences

7

Educational Workshops

8

Executive/Leadership Events

9

Experiential Activations

10

Gala Dinners

11

HNWI Experiences

12

Hospitality Suites

13

Hybrid Events

14

Investor Events

15

Networking Events

16

Office Build-Outs

17

Press Conferences

18

Private Events

19

Product Launches

20

Road Shows

21

Team Building Experiences

22

Team Meetups

23

Town Halls

24

Trade Show Installations

Global Experience

With over a decade of event production expertise spanning five continents, I deliver world-class experiences tailored to local cultures whilst maintaining global standards.

EMEA

Barcelona, Cap d'Antibes, Cannes, Cologne, Courchevel, Dublin, Dubai, Edinburgh, London, Marrakesh, Monaco, St Petersburg, Spain, Vienna

Americas

Bahamas, Buenos Aires, Colorado, Las Vegas, New York, Palm Desert, San Francisco

APAC

Maldives, Osaka, Singapore, Tokyo


Professional Recommendations

Howe Gu

Group SVP, Customers & Partners | Rezolve

"Erica Pew was absolutely instrumental in the success of Rezolve’s ShopTalk Spring event.

This was the largest & most complex event participation our company has ever executed, & Erica played a central role in the coordination, planning, & overall management that made it happen. She kept everyone focused, organized, & disciplined throughout, even with the many moving parts & pressures that come with an event of this scale.

Erica has a real talent for bringing order & momentum to complex situations. She is proactive, steady under pressure, & consistently ensures that teams stay aligned around what matters most. Her contribution was not just operationally important — it was a major factor in the overall success of the event.

She is a highly trusted partner, a strong operator, & someone who elevates every initiative she is part of. I’m grateful for her leadership & would recommend her very highly."

Date: March, 2026

Jay Atkins

Event Marketing Strategist | Gurobi

"I can confidently say Erica is an outstanding event professional who consistently goes above & beyond what is asked of her. Erica played a key role in the success of several of our key events this year, managing complex logistics & helping to ensure a seamless experience for attendees. Her ability to jump into things, assess what needs done, & then execute with precision & creativity is truly impressive. She demonstrated exceptional organizational skills, strategic thinking, & a talent for creating memorable experiences. Her leadership, attention to detail, & collaborative approach make her an invaluable partner on any project. If you’re looking for someone who can deliver flawless events & inspire confidence every step of the way, I highly recommend Erica."

Date: December, 2025

Dr. Timo Klattenhoff

Head of Product | Crownpeak/FirstSpirit

"Erica is highly organised, laser-focused & truly passionate about making the event a success for the company. Erica was responsive & constructive, always looking for efficient & pragmatic solutions. She is both a great facilitator & communicator: the calls she led were on point but also friendly, she has a way of making people feel heard – their feedback is considered, it informs the overall project. I can highly recommend working together with Erica on enterprise events – her experience, drive & ownership makes it a success."

Date: October, 2025


Michael Madoff

Group Product Manager | Input Output

"Erica played a crucial role in supporting last year’s Constitutional Convention & CC training, ensuring the events ran smoothly & efficiently. She took initiative in solving logistical challenges & went beyond her core responsibilities by leveraging her personal network to secure important resources. Her efforts made a meaningful difference in the success of both events. Her contributions have been greatly appreciated."

Date: April, 2025

Tarique Dyason

Executive & Personal Assistant | Hayfin

"Erica recently supported me through the biggest event I'd organised to date - it was our first time working together, & I can honestly say I'm so looking forward to the next opportunity. Very quickly I realised that I could trust her judgement, honesty & guidance (& positivity!), & rely on her ability to deal with any request. I always felt supported. Thank you!"

Date: June, 2020

Sierra Nixon

VP Exec Producer | Empire Entertainment

"It’s rare to find an event producer who still answers every single call for a new project with as much enthusiasm & joy as Erica. Erica rises to every occasion & delivers. Across varying time zones, & while both traveling internationally, she was on top of the project & our communications. I felt completely comfortable handing over the entire scope to her – from client communication to attendee interaction, there was no task too big or too small."

Date: July, 2019

Ashley Stevens

Brand Partnerships | Advertising Week

"Erica's attention to detail, creativity & ability to deliver projects on time & on budget are second to none! I'm not sure if she ever sleeps, because mine was one of many events she had on her plate at once, & she was consistently cheerful & available. In addition to being flawless, she is also a supportive & hilarious individual!

Date: March, 2016


Lisa Schier

Global Sporting Event & Hospitality | iLuka

"Erica is an outstanding event project manager who works well under pressure &, equally, is commercially astute & understands the importance of staying within budget. She can think on her feet & responds well to change, new challenges & often demanding clients."

Date: December, 2012

Elle Caring

Bride COO/Owner | Drink Lady A Ltd

"Erica was thoroughly impressive in her work on our wedding party. It was absolutely outstanding & I would highly recommend her for any event. The scale of the project was huge & the vision highly complex... & i am thrilled to say it was executed with ease & style!

Thank you Erica!"

Date: October, 2010

Software & Certifications

A quick study with new technology, with previous experience in the following:

Office Suites

Microsoft Office, G-Suite, iWork

CRMs

Salesforce, Pipedrive, HubSpot, Delphi, FileMaker

Comms Channels

Zoom, Microsoft Teams, Slack

Service Desk

Jira, Asana

Social Media

Instagram, Twitter, Facebook, LinkedIn

HubSpot

Inbound, Inbound Sales & Marketing, Growth-Driven Design, Sales Software, Management, Training & Enablement, Email, Frictionless Sales, Content & Social Media Marketing

Cvent

Virtual Events, Hybrid Events, Venue Sourcing, Supplier Network, Event App, Marketing Strategy, Event Management, Event Management Advanced

Other

Various Ai platforms, Bloomberg terminal, Salesforce Trailhead, Win Without Pitching, 7 Habits, Presentation Skills, China Ready, Sales Expertise, IHG e-learning's: Fire, Life & Safety, Understanding Marketing, The Art of Strategic Thinking, Strategic Thinking Tools

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